At Little Spoon, our motto is “your baby’s food shouldn’t be older than your baby.” We set out to create a digital marketing campaign to educate customers that jarred and pouch varieties of food found on grocery shelves is highly processed and literally older than their baby.
Working with our friends Samantha Levin and Tucker Walsh at The Gut Agency, we created a fun, educational video for our No More Old Baby Food campaign. It was shot on the cheap in LA with a bunch of cute baby volunteers.
I created NoMoreOldBabyFood.com to supplement the video and further educate consumers.
Creative: Samantha Levin – For the Gut.