At Little Spoon, digital content is a large part of our marketing strategy. We recognized that there is a lack of relevant, curated content that speaks to modern parents. We wanted to create a community where parents could find valuable resources around pregnancy, food, lifestyle and raising children.
I conceptualized The Digest, an online magazine catered to the needs of discerning modern parents. The purpose is to engage parents and provide a value-add to Little Spoon’s customer base.
I led The Digest website design and oversaw editorial strategy and content curation.